FREQUENTLY ASKED QUESTIONS  

What are my paper choices?
Most of our papers are archival fine art matte papers, varying in thickness and texture. We also carry some coated papers, such as pearl. Some things to consider when choosing a paper type are what kind of light will it be viewed under, and if the image will be framed or not. We also print on fabric, canvas, poster board, and wallpaper.

How archival are your papers?
Archival properties vary by the type of paper/substrate you choose. The single most important factor in determining archival quality is the environment. For example, a print displayed in direct sunlight will show fading more quickly as compared to the same print in a dimmer environment. Also, when framing, several different types of glass are available to further protect your print. Two examples are Hahnemuhle Photo Rag paper is 100% cotton and has a manufacturer’s archival rating of 35-150 years and Epson Enhanced Matte, which is a cotton-polyester blend, is rated at 40-70 years. The higher end being in museum required conditions. For more detailed information, visit Wilhelm Research.

Do you print only standard sizes?
Some of our clients do print in standard sizes (8”x10”, 11”x14”, 16”x20), but many clients prefer to print their work at dimensions that fall outside of the standard. Given our versatility in printing, we can accommodate almost any size. Contact us directly with questions about sizing.

What is the turnaround time?
We generally ask for 2+ days for most services although we will always try to accommodate client needs. Scanning can many times be accommodated sooner and all prepress and retouching work is on a per project estimate. For printing, we ask for 48 hours for the initial proof; after that, the printing process may proceed quickly. If you need your service sooner, we can try to accommodate that also.

What if I decide I want another copy of my print at a later date?
We archive all of our work, which gives us the opportunity to go back in time and find a particular client file. Reprints of archived work are discounted 25%. A few of our clients have on-going libraries that are readily available for reprinting purposes, and some include a ‘proof book’ which we refer to for color accuracy.

My digital file is small. How big can you print my image?
Ideally, we print all of our images at 300dpi, but there is an acceptable range from 100dpi to 300dpi. One of the most important factors in enlarging any image is the clarity and quality of the original capture. Factors such as the type of camera, the lighting conditions, and the compression of the file can all have an impact on the final print. It is impossible to know for sure the quality of the final print when so many factors influence the outcome. When in doubt, we are always willing to do a scale test to see how big the image can go before the digital artifacts become prominent. We create a scale test by enlarging the image to various sizes and then selecting a small piece of the image to print on the paper you choose.

What does ‘giclee’ mean?
The term ‘giclee’ is a French word that means to spray or squirt liquid. It basically refers to the printing of fine art images on archival paper using an inkjet printer, which squirts ink onto the paper (or other substrates such as canvas). Most of these prints begin as high resolution digital scans of the original artwork, and the process is geared to artists who want to reproduce their art in small quantities. In some circles, the term ‘giclee’ is used for marketing purposes. The prints that we produce can fall into this category.

Is what I see on my screen accurate to what the final print will be like?
There will always be a slight difference in translation between viewing a monitor (transmissive) versus viewing a print (reflective). We are fully color managed at every step in the process. If you are using color management, meaning your screen is calibrated to industry standards, and you’re using a program such as Photoshop with color management enabled, then you should expect a reasonable amount of accuracy in what we should see and print. If you are not using color management, then there can be inconsistencies and we always recommend looking at the file when you bring it in or having a “proof” print that you’d like us to match as close as possible to.

How should I bring my files in?
We prefer to receive files in a TIFF format, but we can work with almost any file format. We can also download your file onto our computers from SD cards, compact flash cards, or jump drives. Preferably, the file should be sized to the final print size, unless corrections will be made to it. Also, if you use a profile, we would like to have that embedded in the file as well.

Do I need an appointment to come in?
No. We are here 8:30am-5pm Monday through Friday. If you need to come in before or after our normal hours, we can usually accommodate your schedule.

What kind software do you use?
The latest version of the Adobe CS Suite.

Do you put a protective spray on prints?
Overspray is applied to all canvas prints and is available on our fine art papers for an additional cost. Overspray is recommended for two reasons. First, the spray offers a layer of UV protection, which will help protect the print from fading. Secondly, we spray prints to seal the ink onto the substrate.

What are profiles?
Profiles are used in color management systems to help predict and keep color consistent from device to device--camera, computer and printer. An example is SRGB, which is a common consumer level color space that was created by Hewlett-Packard and Microsoft in 1996. Most digital cameras and scanners default to an sRGB profile. It was designed (in 1996) to simulate the color on CRT monitors. In regards to printing, sRGB is a smaller color space than Adobe RGB 1998, but our process will recognize any profile.

What does ICC stand for?
ICC is an acronym for the International Color Consortium. They strive to “promote the use and adoption of open, vendor-neutral cross-platform color management systems”. Visit color.org for more information.

What types of payment do you take?
Visa, Master Card, American Express, check, and cash.

Can you ship my print?
We can facilitate the shipping of prints.